Origin Story

Legend has it that coffee was first discovered in the 9th century when Ethiopian goat herder, Kaldi, noticed that after eating the berries of the Coffea plant, his goats would “dance” and stay energetic all night.

The goat herder reported this to a local monk at the monastery, who made a drink of the produce that kept him awake and alert for long hours of prayer. From there, the original cup of coffee was born, and the knowledge of the energizing berries spread to The Arabian Peninsula where coffee cultivation and trade began.

Coffee slowly took over the world as Eastern trade globalized it, and it began to replace the common beverages of the time —beer and wine. Which not-surprisingly, improved the quality of life and efficiency in work of the people at the time as well. However the American dependency on coffee did not find ground until the late 1700’s when the Boston Tea Party encouraged the colonies to find a substitute drink for their daily beverages.

At that point, Thomas Jefferson had coined coffee as “the favorite drink of the civilized world.”